HIDEUP
ハイドアップ
HIDEUP is a Japanese fishing tackle brand based in Shiga near Lake Biwa, known for distinctive bass lures such as the Coike and Stagger series and for developing highly specialized presentations for Japanese bass fishing.
Official website ↗- Japanese name
- ハイドアップ
- Country
- Japan
HIDEUP is a Japanese fishing tackle manufacturer based in Otsu, Shiga, near Lake Biwa.
Closely associated with professional angler and lure designer Hideo Yoshida, the brand develops a wide range of bass fishing lures, including soft plastics, crankbaits, minnows, topwater lures, jigs, and rods.
HIDEUP is particularly known for lure designs that explore unconventional shapes and actions. The Stagger series established a broad family of soft-plastic baitfish and creature-style lures, while the Coike family became one of the brand's most visually distinctive concepts.
Coike lures use a compact central body surrounded by numerous flexible strands. Rather than relying on a conventional tail or appendage, these strands create water displacement and subtle movement around the entire lure.
The brand continues to expand these concepts through different sizes, materials, and specialized variations designed for different rigging methods and fishing situations.
For anglers outside Japan, HIDEUP offers a particularly interesting example of modern JDM bass fishing, where unusual lure geometry and highly specialized rigging techniques are used to create presentations that can look very different from conventional soft plastics.
HIDEUP lures2 lures
Coike 17mm
コイケ17mm
A highly distinctive Japanese soft plastic from HIDEUP built around a compact 17 mm body surrounded by numerous flexible strands. The Coike 17mm creates subtle movement and water displacement from every direction, making it especially interesting for weightless and nail-weight presentations.
Coike Full Cast
コイケ フルキャスト
A highly distinctive floating elastomer lure from HIDEUP built around the Coike concept and increased to a castable 13 g body. The Coike Full Cast can be fished weightless as a topwater lure, suspended around cover, or adapted to a wide variety of weighted rigs.