JDM Lure Brands
The Japanese companies behind the lures — what each one is known for, and every lure of theirs covered here.

Bottomup
ボトムアップBottomup is a Japanese bass fishing brand known for field-driven lure development, with products refined through extensive fishing experience and a strong focus on practical performance in Japan's heavily fished bass waters.
1 lure
EVERGREEN
エバーグリーンEVERGREEN is a long-established Japanese fishing tackle brand known for performance-driven lure design, extensive field testing, and influential bass lures developed for both Japanese and international tournament fishing.
7 lures
Fish Arrow
フィッシュアローSoft-bait specialist best known for the Flash-J, a foil-insert baitfish imitation built for swimming presentations.
1 lure
GAN CRAFT
ガンクラフトGAN CRAFT is a Japanese fishing tackle brand based in Wakayama, best known for the JOINTED CLAW and its pioneering S-shaped swimming action, which became highly influential in Japanese big-bait fishing.
1 lure
HIDEUP
ハイドアップHIDEUP is a Japanese fishing tackle brand based in Shiga near Lake Biwa, known for distinctive bass lures such as the Coike and Stagger series and for developing highly specialized presentations for Japanese bass fishing.
2 lures
IMAKATSU
イマカツIMAKATSU is a Japanese bass fishing brand founded by legendary tournament angler Katsutaka Imae, known for highly experimental lure designs developed around specialized techniques for catching pressured and trophy-class bass.
1 lure
JACKALL
ジャッカルLarge Japanese lure company with a wide catalogue spanning finesse soft plastics, crankbaits, and lipless baits.
5 lures
KEITECH
ケイテックA Japanese lure brand best known for highly refined soft plastics such as the Swing Impact, Swing Impact FAT, and Easy Shiner, now widely used by bass anglers around the world.
1 lure
Lucky Craft
ラッキークラフトLUCKY CRAFT is a Japanese lure manufacturer known for precision hard baits that have had a major influence on both Japanese and American bass fishing, including the Pointer, Sammy, and Bevy Shad series.
6 lures
MADOTACHI
マドタチMADOTACHI is a Japanese fishing lure brand known for its unconventional HANITAS series, featuring adjustable fin systems and distinctive swimming actions designed for bass fishing.
1 lure
Megabass
メガバスPremium Japanese tackle house known for highly engineered hard baits and a distinctive design language, founded by Yuki Ito.
7 lures
NORIES
ノリーズNORIES is a Japanese fishing tackle brand led by legendary bass angler Norio Tanabe, known for practical, performance-driven lures developed through decades of tournament fishing and extensive time on the water.
1 lure
O.S.P
オーエスピーJapanese brand with a deep hard-bait and soft-plastic lineup, including the Rudra jerkbait and Dolive soft baits.
3 lures
RAID JAPAN
レイドジャパンRAID JAPAN is a Japanese bass fishing brand known for field-driven lure development, with a strong focus on techniques and designs refined for Japan's highly pressured waters.
4 lures
REVONIK
レヴォニックREVONIK is a Japanese fishing lure brand founded by renowned lure designer Seiji Kato, combining decades of lure-design experience with new ideas for modern bass fishing.
3 lures
TTT
TTTTTT is a young Japanese lure manufacturer based near Lake Biwa, combining digital design, 3D printing, in-house mold machining, and patented modular structures to develop unconventional bass lures.
1 lure
deps
デプスJapanese maker closely associated with large swimbaits, glide baits, and heavy-cover tackle for trophy bass.
3 lures
issei
イッセイissei is a Japanese lure brand founded around renowned lure designer Haruhiko Murakami, known for highly original bass lures and fishing techniques developed through observation, experimentation, and extensive time on the water.
7 lures