EVERGREEN
エバーグリーン
EVERGREEN is a long-established Japanese fishing tackle brand known for performance-driven lure design, extensive field testing, and influential bass lures developed for both Japanese and international tournament fishing.
Official website ↗- Japanese name
- エバーグリーン
- Country
- Japan
Founded in Japan in 1988, EVERGREEN International is one of the country's most established fishing tackle manufacturers, producing rods, lures, and other equipment with a strong emphasis on real-world performance.
The company's approach to product development follows the principle that form should follow function. Rather than prioritizing appearance or novelty, EVERGREEN emphasizes creating practical fishing tools that anglers can rely on, often investing significant time and effort in testing and refinement before bringing a product to market.
In bass fishing, EVERGREEN has developed numerous influential lure lines with leading Japanese anglers such as Morizo Shimizu. Its designs range from distinctly Japanese bass lures to products that have made a major impact on competitive fishing in the United States.
The Jack Hammer is perhaps the clearest example of this crossover. Developed from the extensive bladed-jig experience of Morizo Shimizu together with ideas from American tournament angler Brett Hite, it became a highly influential bladed jig on both sides of the Pacific.
For JDM anglers, EVERGREEN represents an important bridge between Japanese lure development and international tournament bass fishing.
EVERGREEN lures7 lures
Bull Point Shad
ブルポイントシャッド
The EVERGREEN Bull Point Shad, also sold in the U.S. as the Bullpoint Shad, is a 4.5-inch soft-plastic trailer designed by Morizo Shimizu for the EVERGREEN Jack Hammer series. Its weighted body, slim tail, and high-pitch flat fins enhance casting, stability, and action without overpowering the bladed jig.
DD X-OVER
DDエックスオーバー
A 100 mm deep-diving crankbait developed by Morizo Shimizu for fishing from shallow bottom structure to suspended bass in deep open water. The DD X-OVER reaches 4.5–5.5 meters while combining long casting, relatively light retrieve resistance, and a natural shad-like swimming action.
Jack Hammer
ジャックハンマー
A tournament-proven bladed jig developed by EVERGREEN with Morizo Shimizu and Brett Hite. The Jack Hammer combines immediate startup, strong high-pitch vibration, stable tracking, and controlled erratic movement—and went on to become one of the most influential Japanese-designed bass lures in the US.
Jack Hammer Baby Jack
ジャックハンマー ベイビージャック
A downsized version of the EVERGREEN Jack Hammer developed by Morizo Shimizu and Brett Hite. The Baby Jack combines a compact profile with tight, high-pitch vibration, excellent casting distance, and strong high-speed stability for pressured bass and smaller baitfish situations.
Last Ace F
ラストエースF
A floating elastomer soft bait from EVERGREEN designed to imitate a vulnerable baitfish at or near the surface. Available in 80, 95, and 110 mm sizes, Last Ace F supports subtle I-shaped retrieves, surface twitching, and nail-weighted hover strolling presentations.
Lucy
ルーシー
A 3.2-inch Japanese finesse worm designed to help anglers simply catch a bass. Developed by Lake Biwa guide Kenta Onishi, Lucy combines a slim profile with a responsive curly tail and is especially effective on a down shot rig.
WILD HUNCH
ワイルドハンチ
A legendary Japanese shallow-running crankbait developed by Morizo Shimizu. The WILD HUNCH combines stable high-speed swimming, strong cover deflection, and a bite-triggering wobble-and-roll action in a compact 52 mm body.