MADOTACHI
マドタチ
MADOTACHI is a Japanese fishing lure brand known for its unconventional HANITAS series, featuring adjustable fin systems and distinctive swimming actions designed for bass fishing.
Official website ↗- Japanese name
- マドタチ
- Country
- Japan
MADOTACHI is a Japanese fishing lure manufacturer known for developing unconventional lures that combine mechanical innovation with practical fishing performance.
The brand is led by Tetsuya Toshikawa, whose background in lighting product development influenced his approach to lure design. Drawing inspiration from mechanical structures and adjustable components, MADOTACHI creates products that offer anglers new ways to control lure movement and presentation.
Its best-known products belong to the HANITAS family, featuring distinctive adjustable fin systems that allow anglers to change swimming characteristics to suit different conditions.
The lineup includes hard baits such as HANITAS and HANITAS CRANK, as well as innovative soft-bodied models such as SOFT HANITAS and SOFT HANITAS CRANK.
MADOTACHI represents a distinctive side of Japanese lure design, where creative engineering and practical experimentation come together to offer new fishing experiences.
