NORIES
ノリーズ
NORIES is a Japanese fishing tackle brand led by legendary bass angler Norio Tanabe, known for practical, performance-driven lures developed through decades of tournament fishing and extensive time on the water.
Official website ↗- Japanese name
- ノリーズ
- Country
- Japan
NORIES is one of Japan's most influential bass fishing brands, closely associated with legendary professional angler and lure designer Norio Tanabe.
Tanabe's experience spans both Japanese and American tournament bass fishing, and that background has strongly influenced the NORIES approach to lure development. Rather than separating Japanese finesse fishing from American-style power fishing, NORIES has developed products around the practical demands of catching bass under real fishing conditions.
The brand produces a broad range of hard baits, spinnerbaits, soft plastics, rods, and other tackle. Well-known lure families include the CRYSTAL S spinnerbaits, SHOT crankbaits, ESCAPE soft plastics, and numerous specialized designs created for particular presentations.
A recurring theme in NORIES products is practical refinement. Lure shape, vibration, water resistance, hook placement, and other details are developed around how the lure will actually be used on the water.
For US anglers exploring JDM tackle, NORIES is particularly interesting because the brand reflects decades of exchange between Japanese and American bass fishing rather than representing only one style of fishing.
