Brand

RAID JAPAN

レイドジャパン

RAID JAPAN is a Japanese bass fishing brand known for field-driven lure development, with a strong focus on techniques and designs refined for Japan's highly pressured waters.

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Japanese name
レイドジャパン
Country
Japan

RAID JAPAN is a Japanese bass fishing brand founded in 2011 and closely associated with professional angler Takashi Kanamori.

The brand's philosophy can be summed up by one idea: "Always be an angler." Rather than developing products primarily from theory, RAID JAPAN emphasizes spending time on the water, identifying real problems and opportunities, and turning those observations into rods, lures, and techniques.

This field-first approach is particularly relevant to Japanese bass fishing, where clear water, heavy fishing pressure, limited structure, and shore-based fishing can demand highly refined presentations. RAID JAPAN has developed a wide range of hard baits and soft plastics around these conditions, including the FISH ROLLER series, LEVEL series, DODGE, FULLSWING, and many others.

For anglers outside Japan, RAID JAPAN offers a good example of modern JDM lure design: products shaped not simply by novelty, but by techniques and situations encountered on heavily pressured Japanese waters.

RAID JAPAN lures4 lures