TTT

TTT is a young Japanese lure manufacturer with a workshop in Shiga, home of Lake Biwa.

The brand grew from hands-on lure building into a technology-driven approach to lure development. After beginning lure making in 2019, TTT introduced computer-based design, 3D printing, patent development, and eventually in-house mold machining.

This combination allows TTT to experiment not only with lure shapes and actions, but also with the physical structure of the lure itself.

Products such as the αSHAD and β-MINNOW use multi-part designs in which components such as frames, joints, tails, or skins can be separated and replaced. These systems allow anglers and designers to change characteristics such as action, durability, and retrieve behavior without treating the lure as a single fixed structure.

TTT's development reflects an emerging side of modern JDM lure design: combining observations from Japanese bass fishing with digital manufacturing, replaceable components, and new mechanical approaches to solving traditional lure-design problems.

For anglers outside Japan, TTT offers a look at a new generation of Japanese lure makers developing experimental ideas from a workshop near Lake Biwa.