Bottomup
ボトムアップ
Bottomup is a Japanese bass fishing brand known for field-driven lure development, with products refined through extensive fishing experience and a strong focus on practical performance in Japan's heavily fished bass waters.
Official website ↗- Japanese name
- ボトムアップ
- Country
- Japan
Bottomup is a Japanese bass fishing tackle brand closely associated with renowned shore-based bass angler Koushiro Kawamura.
The brand develops its products through a strongly field-oriented approach, with lure concepts and prototypes refined through extensive time on the water.
Rather than focusing only on unusual appearances or new mechanisms, Bottomup often develops familiar lure categories around specific practical improvements in action, usability, casting, cover performance, and fish-catching ability.
Its lineup includes hard baits, spinnerbaits, jigs, and soft plastics designed around techniques commonly used in modern Japanese bass fishing.
The Beeble spinnerbait is a good example of this philosophy. It retains the familiar basic structure of a spinnerbait while introducing the patented Splitter, a component designed to create additional lateral vibration and transfer movement into the skirt.
Other Bottomup products explore similarly specialized approaches to established bass-fishing techniques.
For anglers outside Japan, Bottomup provides an interesting example of contemporary Japanese lure development built around extensive field testing and incremental refinement of practical fishing tools.
