Beeble
ビーブル
A Japanese spinnerbait from Bottomup featuring the patented Splitter, which adds lateral vibration and transfers movement into the skirt. The Beeble combines this distinctive action with a low-center-of-gravity head and responsive blades for stable, controlled retrieves.

What is the Beeble?
The Beeble is a spinnerbait developed by Bottomup with an emphasis on producing a distinctive combination of vibration, skirt movement, and retrieve stability.
Its most recognizable feature is the patented Splitter positioned on the wire arm.
While the rotating blades generate the conventional flash and vibration expected from a spinnerbait, the Splitter moves laterally and transfers additional vibration through the lure.
This movement causes the skirt to pulse and undulate differently from a conventional spinnerbait, creating an action intended to resemble the movement of a swimming baitfish.
The Beeble also uses a low-center-of-gravity, teardrop-shaped head designed to maintain a stable swimming posture and recover quickly after contacting cover.
The standard series is available in 3/8 oz and 1/2 oz sizes with Tandem Willow (TW) and Double Willow (DW) blade configurations.
Why it's popular in Japan
The Beeble represents a characteristically Japanese approach to refining an established lure category.
Rather than completely reinventing the spinnerbait, Bottomup focused on adding another element of movement to the familiar blade-and-skirt combination.
The Splitter produces lateral vibration that is transmitted into the skirt, giving the lure an additional form of movement beyond the rotation of the blades.
Its compact, stable design also makes it suitable for the precise casting and cover-oriented fishing commonly practiced from the bank and in relatively confined Japanese bass waters.
The combination of familiar spinnerbait functionality and a distinctive mechanical detail has made the Beeble one of Bottomup's recognizable lure designs.
How Japanese anglers fish it
The Beeble is primarily fished with a steady retrieve.
After casting, the angler can begin retrieving immediately to fish shallow water or allow the lure to sink before retrieving it through a deeper zone.
Retrieve speed can be adjusted according to depth and fish activity.
The lure's low-center-of-gravity head helps maintain a stable swimming posture during faster retrieves, while its responsive blades and Splitter continue producing vibration at more controlled speeds.
It can also be deliberately brought into contact with vegetation, wood, rocks, and other cover. The spinnerbait's wire frame helps it move through cover, while changes in direction and vibration after contact can trigger reaction bites.
The TW and DW versions allow anglers to choose different combinations of vibration, flash, and retrieve characteristics according to the situation.
Recommended situations
- Steady retrieves
- Shallow to mid-depth water
- Around vegetation and wood cover
- Windy conditions
- Stained or slightly colored water
- Searching large areas efficiently
- Baitfish-oriented bass
- Reaction fishing
- Bank fishing
- Situations where both flash and vibration are effective
How it differs from US-market lures
At first glance, the Beeble follows the familiar architecture of an American-style spinnerbait: a weighted head, skirt, wire frame, and rotating blades.
Its distinctive feature is the patented Splitter.
Instead of relying entirely on blade rotation to generate vibration, the Splitter adds a separate lateral movement that is transferred into the skirt.
This gives the Beeble an additional mechanical element within an otherwise familiar lure category.
The design illustrates how Japanese lure manufacturers often refine established bass lures through relatively small but highly specific changes in action, balance, and responsiveness rather than replacing the basic concept entirely.
