Lucky Craft
ラッキークラフト
LUCKY CRAFT is a Japanese lure manufacturer known for precision hard baits that have had a major influence on both Japanese and American bass fishing, including the Pointer, Sammy, and Bevy Shad series.
Official website ↗- Japanese name
- ラッキークラフト
- Country
- Japan
LUCKY CRAFT is a Japanese fishing lure manufacturer known worldwide for its highly refined hard baits.
The brand developed a broad range of crankbaits, jerkbaits, topwater lures, and other hard baits by focusing closely on balance, action, casting performance, and how a lure responds to angler input.
LUCKY CRAFT is particularly significant in the history of JDM bass fishing because many of its designs successfully crossed from Japan into the United States. Lures such as the Pointer jerkbait and Sammy topwater bait became widely recognized among American bass anglers, helping introduce Japanese hard-bait design to a much larger international audience.
At the same time, the company's Japanese lineup includes smaller and more specialized lures developed for pressured fisheries and precise presentations. The Bevy Shad series is a good example of this approach, combining a compact baitfish profile with controlled action for finesse-oriented hard-bait fishing.
For US anglers exploring Japanese lures, LUCKY CRAFT represents one of the most important bridges between JDM lure culture and modern American bass fishing.
Lucky Craft lures6 lures
B'Freeze 65SP
ビーフリーズ 65SP
A compact 65 mm suspending minnow from Lucky Craft that became a favorite for spring wakasagi patterns in major Japanese bass fisheries. Its fixed-weight, low-center-of-gravity design emphasizes immediate response, sharp swimming action, and a distinctive stop that leaves the lure suspended in the strike zone.
Bevy Minnow 45SP
ベビーミノー45SP
A tiny 47.5 mm suspending minnow built for downsizing when bass refuse larger lures. The Bevy Minnow 45SP excels with twitch-and-pause presentations, especially around small baitfish and under tough, high-pressure conditions.
Bevy Shad
ベビーシャッド
A classic Japanese finesse shad that helped establish Lucky Craft in tournament bass fishing. The Bevy Shad 50SP combines a compact baitfish profile with sharp twitching response and a suspending pause designed for pressured and low-activity bass.
LC RTO Series
LC RTOシリーズ
A Japanese squarebill crankbait series closely associated with 2004 Bassmaster Classic champion Takahiro Omori. The LC RTO combines high buoyancy, durable plastic construction, and cover-oriented shallow cranking in a wide range of sizes.
Pointer 100 SP
ポインター100 SP
A classic 100 mm suspending jerkbait from LUCKY CRAFT known for its crisp side-to-side darting action and distinctive movement during the pause. The Pointer became one of the Japanese hard baits that helped establish JDM-style jerkbait design among American bass anglers.
SAMMY 100
サミー100
A classic Japanese walking topwater from LUCKY CRAFT that became a favorite among American bass anglers. The SAMMY 100 combines an easy side-to-side walking action with subtle spitting, internal glass rattles, and long-casting performance.