Pointer 100 SP

The Pointer 100 SP is a 100 mm suspending jerkbait from Japanese lure manufacturer LUCKY CRAFT.

It is built around a low center of gravity and a carefully balanced suspending action. During the retrieve, rod twitches make the lure dart sharply from side to side, creating the erratic movement of an escaping or injured baitfish.

The pause is equally important.

Rather than becoming completely lifeless when the retrieve stops, the Pointer's low center of balance allows the lure to retain subtle wobbling and vibrating movement while suspended in the strike zone.

The Pointer 100 SP runs approximately 4 to 5 feet deep, making it a versatile jerkbait for shallow to mid-depth presentations.

Its combination of sharp darting action, controlled suspension, and movement during the pause helped make the Pointer series one of LUCKY CRAFT's best-known jerkbait families.

The Pointer became an important Japanese jerkbait because it combines aggressive rod-work action with precise control during the pause.

A short twitch can make the lure dart sharply from side to side, while the suspending balance allows anglers to stop the bait within the strike zone and give following bass additional time to react.

The low center of gravity also gives the lure subtle movement during these pauses instead of leaving it completely motionless.

This makes the Pointer useful across a wide range of retrieve cadences, from fast and aggressive jerking for reaction bites to slower twitch-and-pause presentations for less active fish.

The Pointer is also significant beyond Japan. It became widely established in the United States and helped make Japanese suspending jerkbaits a familiar part of modern American bass fishing.

The fundamental presentation for the Pointer 100 SP is a sequence of twitches or jerks followed by pauses.

Short rod movements make the lure dart from side to side below the surface. Allowing some slack between movements gives the lure enough freedom to change direction rather than simply being pulled forward.

The cadence can be adjusted according to fish activity.

When bass are active, anglers can use repeated, relatively fast jerks to create an aggressive escaping-baitfish presentation.

When fish are less willing to chase, longer pauses allow the suspending lure to remain around the same depth. The Pointer's low center of balance produces subtle wobbling and vibration during this period.

This ability to alternate between sharp movement and controlled suspension is central to the way the Pointer is fished.

• Japanese-style jerkbait fishing
• Clear to lightly stained water
• Pressured bass
• Suspended bass
• Baitfish-oriented situations
• Twitch-and-pause presentations
• Reaction bites
• Cool-water jerkbait fishing
• Shallow to mid-depth water
• Around approximately 4–5 ft running depth
• When bass follow a moving bait but hesitate to strike

The Pointer 100 SP is an important lure for US anglers precisely because it is no longer an obscure Japanese alternative to American jerkbaits.

LUCKY CRAFT successfully established the Pointer series in the United States, where it became a familiar suspending jerkbait among bass anglers.

Its design emphasizes several characteristics strongly associated with refined Japanese hard-bait design: precise balance, sharp response to rod input, controlled suspension, and subtle movement during the pause.

Rather than simply demonstrating how JDM jerkbaits differ from US-market lures, the Pointer shows how Japanese lure design became integrated into modern American bass fishing.

For anglers exploring JDM tackle, it represents an important part of the crossover between Japanese lure engineering and US bass-fishing techniques.