Brand

Megabass

メガバス

Premium Japanese tackle house known for highly engineered hard baits and a distinctive design language, founded by Yuki Ito.

Official website ↗
Japanese name
メガバス
Country
Japan

Megabass is one of the most recognizable names in Japanese bass fishing. Founded by designer Yuki Ito, the company built its reputation on hard baits with elaborate internal weight-transfer systems, sculpted bodies, and detailed finishes — often sold at a premium to mass-market lures.

Several Megabass designs, most notably the Vision 110 jerkbait, crossed over from the Japanese market to become staples on US tournament circuits.

Megabass lures1 lure